You’ve probably heard of chatbots (or bots). They are set to replace mobile apps, email marketing and change the customer service industry forever. They should also take on a large part of your responsibilities as a business owner, such as increasing your revenue, attracting new customers, collecting data and reducing your costs.
If you also like the idea of having someone (or rather something) else do your work for you, check out this list of the best Facebook Messenger bots for business. We’ve found some of the best Messenger bots that you can use as examples if you want to create your own.
What is a Facebook Messenger bot?
A Facebook Messenger bot or Facebook chatbot is an artificial intelligence-based automated messaging software that communicates with humans. A chatbot can be placed on any website or page, but with Facebook’s user base of over a billion people, it makes sense to use Messenger as the platform.
Bots can understand questions, answer them, and perform simple tasks like providing information or scheduling appointments. This saves time for both customers and companies. With a Messenger bot, you can get the information you’re looking for without having to install yet another app, make a phone call, or waste time on Google.
Why Use Messenger Bot for Business?
One of the biggest benefits of using a Messenger bot for business is obviously the wide reach of Messenger as a platform. People no longer use Messenger as a standalone messaging app. Many people use Facebook Messenger when they want to talk to a company about a customer service issue. Also, if you’re looking to connect with your customers, building a Messenger bot is much easier than developing a mobile app.
Some other benefits include attracting new customers, helping with transaction processing, re-engaging previous customers, and improving customer service.
The best Facebook Messenger bots for business
We’ve compiled a list of some of the best examples of Messenger bots. See how other companies are using them and get inspired to add your own Facebook Messenger bot.
Few people like to fill out surveys. As a business owner, sometimes you have to jump through hoops to get customers to give you feedback in the form of answering a few questions. That’s because this interaction happens after the customer has received the service you provided, and they don’t get anything out of it.
Using a Messenger bot to ask them to fill out a survey eliminates the seemingly difficult part of the task. There is no need to download or fill out a registration form. Customers simply enter their answers.
Surveybot is easy to use because it requires no coding. All you need to do is create a survey using the Surveybot website and then send the link to your customers on Messenger. Surveybot will collect responses for you so you can analyze them later.
The Domino’s Pizza bot is a great example of using Facebook Messenger bots to speed up the ordering process for both you and your customers. By using a bot to handle the ordering process, you free up one or more of your employees (or yourself) to do other tasks, saving your company time and money. Plus, since bots don’t take breaks, your customers won’t have to wait for someone to show up to take their order.
The Domino’s Pizza bot controls the entire ordering process from start to finish. You start with a choice orderto Track the orderor to access Customer support. While ordering, the bot will show you all available pizza options and you can add them to your cart by selecting Add to order. The whole process is very simple and takes no more than a minute.
Another thing the Domino’s Pizza bot does is re-engage with past customers of the company. The bot stores information about people who have placed an order through it in the past and asks if they want to place the same order.
You can imagine that interacting with a chatbot is very different from interacting with a business representative on Messenger. You can set up your bot to interact with your customers in a playful yet informative manner so they feel like they’re talking to an online friend rather than a business.
The Pure Adrenaline Gym bot uses emojis, gifs, and language that doesn’t seem dry or machine-like. The entire interaction with this bot resembles the process of having an actual conversation with another person online, making people feel more comfortable and more likely to buy from you.
If your business involves scheduling appointments and meetings, check out what Sephora is doing with its Facebook Messenger bot for business. Using a Messenger bot will make it easier and faster for your customers to make appointments when they’re online. You don’t need to call or browse the company’s website for contact information. You might even be able to use a bot to replace a customer service representative.
Sephora is a cosmetics brand that was one of the first companies to use Messenger bots. Their bot helps customers schedule appointments for in-store service. The procedure is very simple and takes only a couple of minutes. You just need to select “Book a Service” and then select the service you want to schedule, the time and location closest to you.
Your Messenger bot can help you drive customers to buy your products and services. You can create a bot that will gather information about your customers’ likes and dislikes and provide them with personalized recommendations. A good example of such a bot is the Kayak Messenger bot.
Kayak’s Facebook Messenger bot gives users flight and hotel recommendations based on their needs. When a user first messages Kayak, the bot asks them a series of questions to find out what they’re looking for in their trip. There’s also the option to ask the Kayak bot travel-related questions, which is a great alternative to spending hours on Google searching for relevant information. The bot can be very helpful for first-time travelers who don’t know where to start.
You can use the same strategy to encourage your customers to shop if your business offers a wide variety of products for different types of people, such as an online store or a delivery service.
Evernote is not just a great note-taking app, they also have a handy Evernote Messenger bot that they use to handle customer inquiries online. Contacting the customer support service is always associated with a long wait and busy telephone lines. With Evernote, you can simply send a message to a bot and get an immediate response.
The first time you send Evernote a message in Messenger, the bot will ask you to enter your email address and describe your request in detail. That way, you won’t have to worry about waiting for a response from the company, but instead be sure that a customer service representative will get back to you as soon as possible.
If you have problems with customer support or you receive a lot of inquiries from your customers, you can install a similar Facebook Messenger bot for your business to make your customers feel heard and improve the image of your business.
Create a Facebook Messenger bot for your business
Owning your own business means dealing with competition 24/7. If you’re always looking for a way to beat your competition and communicate with your customers in a more efficient way, try a Facebook Messenger bot. You can create a Messenger bot for your website as well as Facebook pages.
Have you ever used a Facebook Messenger bot for business purposes? If you were to create it for your own business, what tasks would it perform? Share your thoughts on Facebook Messenger bots with us in the comments section below.